Tuesday, August 28, 2018

12 Lead Sources Every Real Estate Professional Should Implement

In the U.S., there are roughly 5.5 million homes sold each year. That is about 11 million potential buyer and seller opportunities for a real estate agent. There are also roughly one million active real estate agents. So, if leads were divided evenly, everyone would get 11 transactions per year—but that's not how real estate works.

Real estate is a spoils-to-the-victor business, where it's up to each agent to nab as many leads as they can. That's where the successful agents set themselves apart: lead generation. You need at least three or four active lead sources to make a successful real estate business. If you're still relying on referrals alone or could use some ideas on where to find more leads, here are 12 tried-and-true lead sources that you can work and convert:



Thursday, August 23, 2018

12 Things To Do Before You Sell Your House!



Getting ready to sell your house? Then it’s time to roll up your sleeves and get to work! Selling a home, after all, entails a whole lot more than just planting a “For Sale” sign on your front lawn or uploading a few random photos of your place—especially if you’re angling for the most cash. (And, honestly, who isn’t?)
So before you put your house on the market, use this checklist of things you must do in preparation. Some of these tips are surprisingly easy, while others might require a bit more elbow grease. But they’re bound to pay off once buyers start oohing and ahhing over your place—and hopefully writing up a great offer.

1. FIND AN AWESOME REAL ESTATE AGENT

Do you think you can sell your home yourself, and pocket the cash you would otherwise pay an agent? It can be tempting, especially in a hot market, but resist the urge. I found that a “For Sale by Owner” transaction is almost always a disaster, leading you to sacrifice both money and time.
That said, don’t just blindly hire the agent who most recently sent you a flyer or the one your uncle’s friend’s co-worker’s cousin used. Do some research to find a real estate agent who is knowledgeable about your specific market, and then interview him to make sure he’s a good fit. (Or Her)

2. CONSIDER YOUR CURB APPEAL

Make sure the first thing prospective buyers see of your home entices them to want to see more. Yes, for better or worse, buyers actually tend to judge a book by its cover. By investing some effort in relatively easy fixes like planting colorful flowers and repainting your front door, the outside of your home can beckon them to come on in.

3. DECLUTTER LIVING AREAS

Less is definitely more when it comes to getting your house ready to show.
Do a clean sweep of counters, windowsills, tables, and all other visible areas, and then tackle behind closed doors: closets, drawers, and cupboards—since virtually nothing is off-limits for curious buyers. And if the house is overflowing with stuff, they might worry that the house won’t have ample space for their own belongings.
Take the excess and donate or pack it up for a storage space. The bonus to taking care of this now is that it’s one less chore you’ll have to do when it’s actually time to move.

4. DEPERSONALIZE YOUR SPACE

The next step on your declutter list? You want to remove any distractions so the buyers can visualize themselves and their family living on the property. Yes, you may want to remove that beloved neon Bud Light sign!
This also includes personal items and family photos, as well as bold artwork and furniture that might make your home less appealing to the general public. The goal is to create a blank canvas on which house hunters can project their own visions of living there, and loving it.

5. REPAINT THE WALLS TO NEUTRAL TONES

You might love that orange accent wall, but if it’s your potential buyer’s least favorite color, that could be a turnoff.
You’re pretty safe with a neutral color because it’s rare that someone hates it, but the other benefit is that a light color allows buyers to envision what the walls would look like with the color of their choice.

6. CLEAN UP ANY SCUFF MARKS

Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and then touching up baseboards, walls, and doors to make the house sparkle and look cared-for.

7. FIX THOSE LOOSE HANDLES

A small thing, sure, but you’d be surprised by the negative effect a loose handle or missing lightbulb can have on a buyer. It can make them stop and think, ‘What else is broken here?’.

8. ADD SOME GREEN

Green is good because plants create a more welcoming environment. You might also want to consider a bouquet of flowers or bowl of fruit on the kitchen counter or dining table.

9. CONDUCT A SMELL TEST

Foul odors, even slight ones, can be a deal breaker, and the problem is that you might not even notice them. He recommends inviting an unbiased third party to try to detect any pet smells or lingering odors from your kitchen.
If the smells are pervasive, you might need to do some deep cleaning, because many buyers are on to your “masking techniques” such as candles or plug-in room deodorizers.

10. CLEAN, CLEAN, CLEAN, AND CLEAN AGAIN

And then clean some more. You want your property to look spotless. Take special care with the bathroom, making sure the tile, counters, shower, and floors shine.

11. HIDE YOUR VALUABLES

From art to jewelry, make sure that your treasures are out of sight, either locked up or stored offsite.

12. CONSIDER STAGING

Does your house scream 1985? Nothing invigorates a house like some new furnishings or even just a perfectly chosen mirror. The key is getting your home staged by a professional. Home stagers will evaluate the current condition and belongings in your house and determine what elements might raise the bar. They might recommend you buy or rent some items, or they might just reorganize your knickknacks and bookshelves in a whole new (that is, better) way.

Eric Zavala
Realtor  Century 21 Award
DRE #02051542

7 Common Misconceptions For First Time Home-Buyers



Many of you are probably wondering, should I buy a house in 2018? As a first-time homebuyer, you may have expectations of how things will go that may not be completely accurate. You may be letting well-meaning advice from family and friends overshadow what your real estate agent has told you, something that can lead to disappointing, or even disastrous, results.
The idea that you can sit back and let your agent find you the perfect home while you wait has gone to the wayside. Especially in today’s market, homebuyers need to be proactive (even a touch aggressive), or they will lose out on their ideal home in an instant. First-time homebuyer misconceptions can ruin the homebuying experience for many or even prevent some from realizing their dream.
1. You Need A Big Down Payment To Buy A Home
One of the most common misconceptions I still hear is how much money down is required to purchase a home. This limits some potential buyers who don’t know all the options or don’t realize there are programs out there that an experienced loan consultant can customize with them to get the best loan program with little to no money down.
2. Realtor Advocate Services Will Cost
Buying a first home is scary, overwhelming and exciting. The largest hurdle is where and how to start. Most buyers do not know that realtor advocate services are free to the buyer. So they are fearful to hire an agent. A realtor has fiduciary responsibilities to protect buyers. They assist buyers with everything from financing and finding that dream home to negotiating the best price, and a smooth close
3. Renting Is Cheaper Than Buying A Home.
Oftentimes, over the long term, buying a home can be a better alternative to renting. This is because mortgage costs stay the same as rents Rise. If you get a fixed-rate mortgage on a home purchase, your mortgage payment can never change. Unless a renter is in a rent-controlled building or neighborhood, their rent is at risk of rising every year.
4. The Real Estate Agent Will Handle Everything
Many first-time homebuyers believe that a real estate agent will be able to tell the buyer how to do everything. They can help a buyer, but the more a buyer learns on their own, the better decision they can make. A real estate agent may not be able to legally give an opinion on neighborhoods, schools or crime. A buyer should learn their market to ensure they get what they want at a fair price
5. Additional Features And Finishes Can Be Done Later
A common mistake first-time homebuyers make is not paying for the features and finishes they desire upfront. This limits their ability to add them in the future and may hurt resale value.
6. People Really Need To Buy A House
The main misconception is the idea that you should buy a house. That’s pouring a huge part of your equity into a very risky investment. If you lease it out, consider that a tenant leaving represents 100% vacancy. If you live there, it reduces your cash flow and binds you to the location, while keeping you enslaved to your mortgage.
7. There’s Only One Way To Buy A Home
People generally think they can’t get into the high price of the LA real estate market at $750 per square foot and above. I’d recommend buying a 4,000-square-foot fourplex in LA, which can be found for $300 PSF. Combine the top two units for a 2,000-square-foot primary residence, keep the bottom two as rentals that go toward the mortgage and operating expenses. It cuts the PSF cost in half and significantly reduces operating expenses and mortgage.


Eric Zavala
Realtor  Century 21 Award
DRE #02051542



Home Buyers Writing Letters to Sellers

                                 Eric Zavala writing offers and personal letters for our 1.2 Million Dollar Listing —Some buyers are s...