Monday, September 24, 2018

Home Buyers Writing Letters to Sellers

                                 Eric Zavala writing offers and personal letters for our 1.2 Million Dollar Listing
—Some buyers are solving housing woes with prose.
They’re not writing poems or romantic novels — just short notes to sellers, telling them how happy they’d be to buy their homes.
The simple gesture is paying off in today’s market, where inventory is tight and bidding wars are typical.

“Money talks, but a letter gives a human element to an offer. Sellers want to sell to a buyer who they’re comfortable with and can relate to.” – Eric Zavala, Realtor with Century 21 Award Chino Hills, CA.
Cynthia Kelley fell in love with a four-bedroom home in Chino Hills, CA., as soon as she saw the “doggy doors” and the big backyard.
But four other buyers also wanted the home. So her agent suggested she write a letter, explaining to the seller how much the home would mean to her.
“I have three golden retrievers myself and know they would be in heaven with all that fabulous space to run and play,” she wrote.
When you hire an awesome agent like myself, I make sure we write the perfect letter for every offer we submit. This shows our commitment and proof that we are a strong candidate for any home.

Thursday, September 13, 2018

9 Ways To Increase The Value Of Your Home

Real estate expert Eric Zavala, tells you how to set your home apart and get the maximum price for your property. 

LIVEN UP THE LANDSCAPING

Not only does good landscaping give you the highest return on your money, but it also can literally transform the exterior look and feel of your home. Hire a landscaper to do the job, or do it yourself for some old-fashioned sweat equity. Either way, be sure to turn your front yard into a colorful, floral oasis.

A WELCOMING WALKWAY

The front walkway is essential to drawing the buyer in the door, so it’s got to pop. You’ll get points with buyers for installing a high-end material such as brick pavers. If your pathway is curved, accentuate the movement by lining it with lights or flowering plants.

FRESHEN UP THE FOYER

What do people see first when they enter your home? Consider that the foyer is the first impression of your home’s interior, so make sure it doesn’t block the line of sight to any marketable rooms or views. Remove bulky furniture, paint it a neutral color, upgrade the lighting, and have fun with things like high-end entry tile or even marble flooring.

LIGHT IT UP

The right lighting can make a small home appear larger or a dark home seem sunny and cheery. The wrong lighting can make your home feel dark and dreary. Installing brighter, modern light fixtures not only highlights your home’s best features, but the right style of fixtures can also create a more current look.

NEUTRALIZE WITH PAINT

Paint color is a personal choice, and potential buyers will probably want to customize it for themselves when they move in, but that’s no reason not to paint when selling. You are out to showcase your home in its best light, right? Don’t fall into the “white or beige” trap, but also avoid rich, dark colors as those don’t appeal to everyone. Think about richer colors with wider appeal, and don’t forget to focus on the details: window and door trim, baseboards and crown molding.

FIX THE FIXTURES

Avoid major kitchen and bathroom overhauls if you are ready to sell. Instead, highlight the existing good features by tackling small tasks such as updating the lighting and installing new faucets, nozzles, mirrors and cabinet doorknobs. You’ll be surprised how big an impression these small, relatively inexpensive updates will make.

DON’T REPLACE, REPAINT

Replacing or even refinishing cabinets can be costly and therefore risky if you dump a ton of money into your place right before you sell. A quicker and less expensive way to recoup your costs and still modernize your home is to repaint the cabinets. It’s incredible to see how a coat of paint can transform the entire look of your kitchen or bath.

FOCUS ON FLOORING

Flooring has one of the most dramatic effects on the size and appeal of your home, and you get a great boost in value if you choose the right materials. If you have worn, stained carpet or vinyl flooring, rip it up quickly and replace it with tasteful tile, wood laminate, or, if your market allows nice hardwood floors.

CREATE A BACKYARD OASIS

What does the buyer’s see when they walk out back? A vacant slab of concrete? A rarely used covered pool? Transform your backyard into an entertaining space so the buyer can visualize all the good times they’ll have out there with neighbors and family. Buy some inexpensive patio furniture, a grill and some potted plants to fill extra space and tie it all together. Install some outdoor lighting as the finishing touch. By the time you’re done, you’ll wonder why you didn’t do it sooner.

Wednesday, September 12, 2018

Here’s When You Should Reach Key Financial Milestones



(TNS)—Maybe you have an idea of when you’d like to buy your first home or retire from the workforce—but just how realistic are your expectations?
We recently asked Americans to tell us the ideal ages for accomplishing certain financial goals. Then, we ran their responses by 10 certified financial planners living in different parts of the country.
Americans’ expectations overall were fairly realistic—but some experts argue that when it comes to hitting key milestones in life, age is arbitrary. What’s more important is whether you’re financially ready to make certain decisions, says Jennifer Faherty, founder of Financial Wealth-Being.
Getting Your First Credit Card
The ideal age to open a first credit card is 22, Americans say, but according to many financial planners, the sooner you start building credit, the better.
“I think 22 is a little late,” says Dana Twight, a certified financial planner based in Seattle. “I think you want to help your kids or your independent kids and support them in opening a card when they’re young enough to benefit from a parental safety net, if that’s possible.”
Parents who want to teach their children how to use credit cards responsibly at a young age can help them sign up for a secured credit card. These types of cards require you to make a cash deposit that becomes your credit line. With time, you should have the opportunity to trade in your secured card for a traditional, unsecured credit card.
Another option is to make a teenage child an authorized user on a parent’s account—but any mistakes that are made can impact the parent’s credit score.
Lucas Casarez, founder of Level Up Financial Planning in Fort Collins, Colo., used to help clients open their first credit cards when he worked at a credit union. Many of the people he helped were 18 and 19 years old. He sees nothing wrong with someone that age having a credit card, as long as they have someone showing them the right way to use it.
Quentara Costa has a different opinion. She’s seen too many college kids with credit cards getting themselves into trouble. Waiting until you’re 22 to open a credit card is a safer bet, says Costa, a certified financial planner in North Andover, Mass.
Waiting to Buy Your First Home
While there may be benefits to getting a credit card at a younger age, postponing the purchase of your first home may be advantageous.
Americans, on average, say 28 is the ideal age to become a homeowner, but many experts recommend waiting until you’re in your early 30s to take the plunge.
Once you graduate from college, Helen Ngo thinks it’s best to wait at least 10 years before buying a home. That way, you have a better idea of where you stand financially and whether you can take on a mortgage.
“At 28, to me that’s still a very young age,” says Ngo, CEO and founder of a financial planning practice in Atlanta. “I think those who are able to buy a home at 28 are married at that age and they have dual income to be able to afford a house at age 28.”
Unless you’re in a stable financial position and you have access to a lot of cash, it’s probably best to avoid buying a home until you’ve paid off your student loans, says John Piershale, a wealth adviser in Crystal Lake, Ill.
Homeownership Is a Long-Term Commitment
Generally, buying a home at any age isn’t a good idea if you’re not planning to stay there for at least five years. That’s particularly the case if your goal is to build home equity, Ngo says.
“If you’re purchasing a home, how much time are you going to live in there in order to get the actual equity value out of it? Unless you buy a fixer-upper and you put more money into it, and then you’re able to sell it real quick and you might make $100,000 extra out of it…but most people aren’t doing that,” Ngo says.
Even if homes seem affordable where you live, think beyond the cost of the mortgage when deciding whether to become a homeowner. Factor in the cost of property taxes, home repairs and unexpected expenses. Think about the costs involved with selling the home, too, like paying closing costs.
You’ll also want to consider market conditions. Percy Bolton, founder of a financial planning company in Pasadena, Calif., says he wouldn’t buy a home right now because it’s a seller’s market.
“You don’t ever buy in a market like this. You wait,” Bolton says. “If I was advising a client right now, it’s cheaper to rent.”
Saving for Retirement
Americans say the ideal age to start saving for retirement is 22. According to the financial planners we polled, it’s best to start saving as early as possible. The average age the experts suggested was 21.
Costa says it’s important to start saving money at a young age, but starting to save for retirement as a teenager isn’t necessary.
“When you’re younger, you do need to save for things like a car and a down payment and college,” says Costa, founder of a company called Powwow. “I think there’s plenty of time to catch up. I’ve seen plenty of people turn the corner where they haven’t had much savings because they’ve had all these milestones and at 40 they’re finally able to get serious about retirement and they’re fine.”
Lauryn Williams, a four-time Olympian who founded her own financial planning company, says you can start saving as early as age 19 in a Roth IRA. The stereotype of the broke college student is misleading, she says. Even college kids have money that they could be saving.
“Once you get in college, that first year get settled, but then also get saving,” Williams says. “Automate that saving from the very beginning, create that habit and you’ll finish college with a little nest egg for yourself and a little nest egg for retirement.”
Another recent Bankrate survey found that millennials prefer cash over stocks, but when it comes to preparing for the future, having mostly cash investments will ultimately cost you.
“A far as long-term savings, that’s not a viable strategy to me,” says Donovan Brooks, a certified financial planner in Saint Joseph, Mo. “Based on probably the retirement lifestyle that they have in their mind, cash likely isn’t going to get them to where they need to be long-term unless they have a large income and they’re putting away a ton of money and they envision a very minimal, inexpensive retirement lifestyle.”
The Ideal Age to Retire
Americans say the ideal retirement age is 61, but the financial planners we surveyed agreed that retiring at 61 wasn’t realistic for most people. What’s more, the way people think about retirement is changing.
“I think if you redefine what retirement means, you can retire at different stages in your life,” says Ngo, founder of Capital Benchmark Partners.
Ed Leach, a certified financial planner in Wayne, N.J., says he has clients who are executives and business owners. They sell their businesses and “semi-retired” by doing consulting work.
Other financial experts say their clients are retiring later by choice. Sixty percent of her clients would list 70 as their ideal retirement age, Williams says. If you love what you do, you don’t have to stop working.
Working until you’re 70 or 80 may be more possible today than in the past now that more people today have white-collar jobs, Leach says.
“As we become less of a manufacturing, production-type of a country, and jobs transition into more of, ‘Hey, I can work from home and do computer coding,’ I can do that until I’m 80 years old if my mind allows me to do it.”

Tuesday, August 28, 2018

12 Lead Sources Every Real Estate Professional Should Implement

In the U.S., there are roughly 5.5 million homes sold each year. That is about 11 million potential buyer and seller opportunities for a real estate agent. There are also roughly one million active real estate agents. So, if leads were divided evenly, everyone would get 11 transactions per year—but that's not how real estate works.

Real estate is a spoils-to-the-victor business, where it's up to each agent to nab as many leads as they can. That's where the successful agents set themselves apart: lead generation. You need at least three or four active lead sources to make a successful real estate business. If you're still relying on referrals alone or could use some ideas on where to find more leads, here are 12 tried-and-true lead sources that you can work and convert:



Thursday, August 23, 2018

12 Things To Do Before You Sell Your House!



Getting ready to sell your house? Then it’s time to roll up your sleeves and get to work! Selling a home, after all, entails a whole lot more than just planting a “For Sale” sign on your front lawn or uploading a few random photos of your place—especially if you’re angling for the most cash. (And, honestly, who isn’t?)
So before you put your house on the market, use this checklist of things you must do in preparation. Some of these tips are surprisingly easy, while others might require a bit more elbow grease. But they’re bound to pay off once buyers start oohing and ahhing over your place—and hopefully writing up a great offer.

1. FIND AN AWESOME REAL ESTATE AGENT

Do you think you can sell your home yourself, and pocket the cash you would otherwise pay an agent? It can be tempting, especially in a hot market, but resist the urge. I found that a “For Sale by Owner” transaction is almost always a disaster, leading you to sacrifice both money and time.
That said, don’t just blindly hire the agent who most recently sent you a flyer or the one your uncle’s friend’s co-worker’s cousin used. Do some research to find a real estate agent who is knowledgeable about your specific market, and then interview him to make sure he’s a good fit. (Or Her)

2. CONSIDER YOUR CURB APPEAL

Make sure the first thing prospective buyers see of your home entices them to want to see more. Yes, for better or worse, buyers actually tend to judge a book by its cover. By investing some effort in relatively easy fixes like planting colorful flowers and repainting your front door, the outside of your home can beckon them to come on in.

3. DECLUTTER LIVING AREAS

Less is definitely more when it comes to getting your house ready to show.
Do a clean sweep of counters, windowsills, tables, and all other visible areas, and then tackle behind closed doors: closets, drawers, and cupboards—since virtually nothing is off-limits for curious buyers. And if the house is overflowing with stuff, they might worry that the house won’t have ample space for their own belongings.
Take the excess and donate or pack it up for a storage space. The bonus to taking care of this now is that it’s one less chore you’ll have to do when it’s actually time to move.

4. DEPERSONALIZE YOUR SPACE

The next step on your declutter list? You want to remove any distractions so the buyers can visualize themselves and their family living on the property. Yes, you may want to remove that beloved neon Bud Light sign!
This also includes personal items and family photos, as well as bold artwork and furniture that might make your home less appealing to the general public. The goal is to create a blank canvas on which house hunters can project their own visions of living there, and loving it.

5. REPAINT THE WALLS TO NEUTRAL TONES

You might love that orange accent wall, but if it’s your potential buyer’s least favorite color, that could be a turnoff.
You’re pretty safe with a neutral color because it’s rare that someone hates it, but the other benefit is that a light color allows buyers to envision what the walls would look like with the color of their choice.

6. CLEAN UP ANY SCUFF MARKS

Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and then touching up baseboards, walls, and doors to make the house sparkle and look cared-for.

7. FIX THOSE LOOSE HANDLES

A small thing, sure, but you’d be surprised by the negative effect a loose handle or missing lightbulb can have on a buyer. It can make them stop and think, ‘What else is broken here?’.

8. ADD SOME GREEN

Green is good because plants create a more welcoming environment. You might also want to consider a bouquet of flowers or bowl of fruit on the kitchen counter or dining table.

9. CONDUCT A SMELL TEST

Foul odors, even slight ones, can be a deal breaker, and the problem is that you might not even notice them. He recommends inviting an unbiased third party to try to detect any pet smells or lingering odors from your kitchen.
If the smells are pervasive, you might need to do some deep cleaning, because many buyers are on to your “masking techniques” such as candles or plug-in room deodorizers.

10. CLEAN, CLEAN, CLEAN, AND CLEAN AGAIN

And then clean some more. You want your property to look spotless. Take special care with the bathroom, making sure the tile, counters, shower, and floors shine.

11. HIDE YOUR VALUABLES

From art to jewelry, make sure that your treasures are out of sight, either locked up or stored offsite.

12. CONSIDER STAGING

Does your house scream 1985? Nothing invigorates a house like some new furnishings or even just a perfectly chosen mirror. The key is getting your home staged by a professional. Home stagers will evaluate the current condition and belongings in your house and determine what elements might raise the bar. They might recommend you buy or rent some items, or they might just reorganize your knickknacks and bookshelves in a whole new (that is, better) way.

Eric Zavala
Realtor  Century 21 Award
DRE #02051542

7 Common Misconceptions For First Time Home-Buyers



Many of you are probably wondering, should I buy a house in 2018? As a first-time homebuyer, you may have expectations of how things will go that may not be completely accurate. You may be letting well-meaning advice from family and friends overshadow what your real estate agent has told you, something that can lead to disappointing, or even disastrous, results.
The idea that you can sit back and let your agent find you the perfect home while you wait has gone to the wayside. Especially in today’s market, homebuyers need to be proactive (even a touch aggressive), or they will lose out on their ideal home in an instant. First-time homebuyer misconceptions can ruin the homebuying experience for many or even prevent some from realizing their dream.
1. You Need A Big Down Payment To Buy A Home
One of the most common misconceptions I still hear is how much money down is required to purchase a home. This limits some potential buyers who don’t know all the options or don’t realize there are programs out there that an experienced loan consultant can customize with them to get the best loan program with little to no money down.
2. Realtor Advocate Services Will Cost
Buying a first home is scary, overwhelming and exciting. The largest hurdle is where and how to start. Most buyers do not know that realtor advocate services are free to the buyer. So they are fearful to hire an agent. A realtor has fiduciary responsibilities to protect buyers. They assist buyers with everything from financing and finding that dream home to negotiating the best price, and a smooth close
3. Renting Is Cheaper Than Buying A Home.
Oftentimes, over the long term, buying a home can be a better alternative to renting. This is because mortgage costs stay the same as rents Rise. If you get a fixed-rate mortgage on a home purchase, your mortgage payment can never change. Unless a renter is in a rent-controlled building or neighborhood, their rent is at risk of rising every year.
4. The Real Estate Agent Will Handle Everything
Many first-time homebuyers believe that a real estate agent will be able to tell the buyer how to do everything. They can help a buyer, but the more a buyer learns on their own, the better decision they can make. A real estate agent may not be able to legally give an opinion on neighborhoods, schools or crime. A buyer should learn their market to ensure they get what they want at a fair price
5. Additional Features And Finishes Can Be Done Later
A common mistake first-time homebuyers make is not paying for the features and finishes they desire upfront. This limits their ability to add them in the future and may hurt resale value.
6. People Really Need To Buy A House
The main misconception is the idea that you should buy a house. That’s pouring a huge part of your equity into a very risky investment. If you lease it out, consider that a tenant leaving represents 100% vacancy. If you live there, it reduces your cash flow and binds you to the location, while keeping you enslaved to your mortgage.
7. There’s Only One Way To Buy A Home
People generally think they can’t get into the high price of the LA real estate market at $750 per square foot and above. I’d recommend buying a 4,000-square-foot fourplex in LA, which can be found for $300 PSF. Combine the top two units for a 2,000-square-foot primary residence, keep the bottom two as rentals that go toward the mortgage and operating expenses. It cuts the PSF cost in half and significantly reduces operating expenses and mortgage.


Eric Zavala
Realtor  Century 21 Award
DRE #02051542



Home Buyers Writing Letters to Sellers

                                 Eric Zavala writing offers and personal letters for our 1.2 Million Dollar Listing —Some buyers are s...